Build vs. Buy: The Analytics Dilemma for Enterprise Payments

Dive into the pros and cons of each strategy, as well as explore the features that make a best-in-class payment analytics platform.

As we move through Q4, many payments and finance teams are actively reviewing budgets, assessing gaps in their current tools, and evaluating whether to expand internal capabilities—or invest in external platforms.

One of the biggest questions that comes up during this planning cycle:

Should we build our own payments analytics solution—or buy one?

Join Deepak Padubidri, CTO at Optimized Payments, for a practical look at what it really takes to build an enterprise-grade analytics platform, and how to determine which path delivers the most value.

In this session, you’ll learn:

• The real cost drivers of building in-house
• The hidden risks most teams underestimate
• When buying makes more sense and when it doesn’t
• What “best-in-class” analytics should include in 2026
• How to design a purpose-built payments ecosystem that delivers flexibility and ROI

Whether you’re actively evaluating vendors or considering expanding internal capabilities, this session will give you the frameworks and insights you need to make the right decision.