Get to know Optimized Payments
Optimized Payments is a 14-year old payments analytics and consulting firm based in Atlanta, Georgia. We help merchants understand and reduce the cost of accepting credit/debit cards through cutting edge analytics and unparalleled consulting.
Optimized Analytics is a web-based solution that consolidates, normalizes and analyzes transaction level data or aggregate data to identify actionable insights. Our analytics engine has consumed and analyzed billions of records from acquirers, American Express, Discover, PayPal and private label cards, and helped our clients save millions and streamline their payment operations.
Our analytics are supplemented by unsurpassed expertise in the entire value chain of payments. We have helped clients with payments projects relating to interchange optimization, RFI/RFP management, chargeback reduction/management, acquirer/network negotiation and least-cost routing strategies.
Our clients include Fortune 1000 companies, including some of the largest providers in the following industries – telecom, automotive retail, utility, insurance, online travel, healthcare, online bill payment, parking, e-commerce and luxury retail. Our analytics and consulting services have saved our clients over $400 million in card processing costs.
MEET OUR MANAGEMENT TEAM
Strategy & Operations
CEO & Founder
Anand founded Optimized Payments in 2007. Under his leadership, Optimized Payments has helped Fortune 100 to mid-sized companies save over $400 million in interchange and processing fees.
Anand has also led the effort to revolutionize payments analytics…creating a scalable hosted solution that centralizes, normalizes and analyzes billions of payments records and identifies actionable insights. Anand is a noted payments expert and has spoken at numerous conferences included MAG, AFP, New England AFP, NACHA, MRC, CNP Expo and Money 20/20.
Rachel has over 10 years of experience in accounting and finance. She originally started her career as a litigation paralegal and then moved to accounting.
Her legal experience has helped her in her new role as Controller, where she manages and streamlines the accounting process, acts as a HR Administrator, and reviews contracts.
Payment Strategy & Analytics
Head of Solution Delivery
Joey is an interchange expert with over 13 years of experience in implementing cost management strategies for large merchants, particularly in the hospitality industry.
Previously, Joey worked for Elavon where he created and managed services that helped clients optimize their payment costs, through interchange and chargeback management solutions. His clients included the largest airlines, hotels and merchants processing billions in annual card sales.
Head of Recurring Services
Melanie Stout works with card-not-present, recurring revenue and card on file merchants to achieve continuous payments process improvements, reduce costs, reduce churn, and increase the lifetime value of their customers.
As a partner at Paul Larsen Consulting (PLC), Melanie worked with hundreds of merchants across multiple verticals to achieve optimal payments success. Melanie began her payments journey at Synapse Group, blazing the trail for continuous service magazine subscriptions. After Synapse Group, Melanie successfully built and launched the first direct-to-consumer recurring revenue stream as Director of Marketing at WebMD.com. Melanie combined her knowledge of the subscription economy with B2C, B2B and B2P marketing, and helped companies of all sizes optimize their payments and increase lifetime value of their consumers. This expertise will enable Melanie, as Head of Recurring Services, to continue providing strategies for subscription and card on file merchants to improve their bottom lines.
VP, Recurring Services
Sharon is a payment consultant and account management professional providing clients with payment advisory services focusing on optimal authorization, KPI and fee analysis, with guidance on partner vendors, regulatory compliance, and market landscape.
Senior Payments Director
Paul founded PLC in 2004 to be the premier solution provider in the subscription economy. Since then, he and his team have facilitated payments optimization for more than 600 recurring-billing companies.
Prior to launching and growing PLC, Paul held influential positions at Synapse Group, Inc., one of the world’s largest magazine subscription companies. Paul is also a past Chair of both the Direct Response Forum (now PaymentsEd) and the Payment Processors Association and presents regularly at conferences such as The Subscription Show.
Senior Payments Director
With more than 20 years’ experience in the credit card industry, John brings a strong expertise in a wide range of topics, particularly in data-driven, long-term strategic planning.
John previously led the corporate Financial Planning & Analysis Division at The Synapse Group, a marketing division of Time Inc., the nation’s largest agency seller of continuous service subscription magazines.
Senior Data Scientist
Sandhya’s focus is to grow the company’s payment analytics and services platforms with optimized data processing, building out new products, catching issues and identifying client insights.
Sandhya earned her undergraduate degree in Mathematics and has a Master of Science in Data Analytics.
Technology & Data Services
Chief Data Architect
Shridhar brings nearly 20 years of big data architecture experience and he’ll help us grow our platform to meet clients’ needs. He’ll be focusing on business and technology alignment, driving Cloud/Serverless compute transformation, multi-cluster data warehouses, auto-scaling, massive parallel processing, data security and governance. This is all the critical behind the scenes work that makes our payments analytics actionable and invaluable to our clients.
Director of Technology
Troy has over 20+ years’ experience as a developer and database administrator. Troy manages the Optimized Payments analytics solution and creates ETL processes to consume and normalize daily data from numerous sources; including, merchant acquirers, American Express, Discover, PayPal, private label cards, and delivers them to centralized cloud databases.
Chief Data Scientist
Fei brings over 8 years of professional engineering experience. Fei has a Master of Engineering degree from Beijing’s Tsinghua University and a Master of Science in Business Analytics degree from Emory University.
Fei’s experience with building successful machine learning and other algorithmic models will allow him to focus on improving and optimizing our analytics solutions to deliver timely and relevant insights that our clients need to develop informed strategies.
Business Intelligence Engineer
Helen has 2 years of professional international business experience. Helen is pursuing her Master of Science in Information Systems, Big Data Analytics from Georgia State University where she has worked as Graduate Assistant and worked on different machine learning and deep learning models.
Sales & Marketing
Chief Revenue Officer
Head of Sales and Marketing
Oliver has extensive experience blending sales and leadership in the Payments industry. Leaning into his strengths with strategy and communications, Oliver was the conducting driving force in launching and catapulting Elavon’s payment optimization products. His ability to motivate team players, energize customers, and create efficiencies cross functionally makes him the perfect strategic conduit between sales and marketing.
Director of Marketing
Monika has over 20 years of experience in Marketing and leads Optimized Payments team for new client onboarding, account management and marketing plan development.
Monika’s efforts have helped Optimized Payments streamline new client data analysis and visualization within days, instead of weeks or months.
Director of Business Development
Jim brings over 30 years of experience in the payments industry—15 years were spent managing national and international enterprise accounts with Discover and Chase, a global leader in payments processing. Throughout his career, he’s identified millions in cost savings for his clients through interchange analysis and MCC management.
Jim is well-versed in helping high-risk clients navigate Visa and MasterCard chargeback monitoring programs. In addition, he focuses on developing and monitoring key performance indicators for each client to ensure continued optimal performance.
Mike is CEO of Posillipo Ventures and brings more than 30 years of experience leading and growing FinTech businesses. He served as the Vice Chairman at JPMorgan Chase & Co. and the Chief Executive Officer of Chase Merchant Services. Prior to his time at JPMorgan, he was the Chief Executive Officer and President of the 7th largest payments processing firm in the world, Elavon, Inc.
In addition to serving as an advisor to Optimized Payments, Passilla also acts in an advisory capacity for Forte Ventures and multiple PE firms. Passilla earned his MBA from Kellogg Graduate School of Management at Northwestern University and has a BBA from the University of Notre Dame.
Sameer was the Senior Vice President at Visa, where he helped establish the firm’s strategy for integrated digital commerce products to support the adoption of electronic payments globally. He also headed the firm’s Middle East initiative and managed Visa’s South Asia office, where he was instrumental in establishing Visa’s leadership in the region. Prior to Visa, Sameer held positions at ANZ Bank, where he was the Head of Cards Business in India and General Manager of Consumer Finance in Australia.
Sameer holds a BS in Computer Science, MBA, and a DCI Fellow at Stanford University.
For more information about our company or to discuss what we can do for your business, please contact us by phone, email or fill out the form on the right.
- 303 Perimeter Center North, Suite 425
Atlanta, Georgia 30346
- +1 (800) 846-1305