About Us

Your partner in finding and unlocking hidden value in payments.

Optimized Payments is the only fintech firm purpose-built to find and unlock value wherever it resides in your payments ecosystem. We’ve assembled a team with deep expertise across payments specialties to develop a proprietary analytics platform that finds actionable insights. We partner with you to achieve measurable results.

“Harness the ability to measure and improve the performance of payments.”

Anand Goel, CEO, Optimized Payments

Our Manifesto

Even the most sophisticated payments teams often lack the resources to manage all the arcane details of their payments data…from increasing revenue to reducing costs.  

What we strive to do:

Purpose

Simplify payments.

Vision

Be the global go-to for companies who want to get the most out of their electronic payments.

Mission

Help every client find and unlock hidden value wherever it resides in their payments ecosystem.

Optimized Payments

Scores Big on Net Promoter Score®

In its 2020 customer satisfaction survey, Optimized Payments achieved a NPS (Net Promoter Score) of 96 – among the best in the world, across all industries.

Net Promoter Score

Meet Our Leadership Team

Anand

Anand Goel

CEO & Founder

A cheerful cartoon character with curly hair, representing Optimized Payments, symbolizes the focus on reducing credit card processing fees through personalized service and innovative solutions.

Asya Nails

HR Manager

Oliver Gubrill, Chief Revenue Officer Head of Sales and Marketing

Oliver Gumbrill

Chief Revenue Officer
Head of Sales and Marketing

Caricature of a smiling man with a beard, representing the team at Optimized Payments, experts in reducing credit card processing fees for businesses.

Joey Dembek

Chief Operating Officer

Optimized Payments team member illustration, smiling, emphasizing customer support. Discover strategies to reduce credit card processing fees with Optimized Payments services.

John Albin

Director of Recurring Payments

A professional cartoon portrait of a smiling man in a suit, representing Optimized Payments. Discover strategies to lower credit card processing fees and enhance payment efficiency.

Taige Caldwell

Director, Interchange Strategy

Optimized Payments professional smiling, representing expertise in reducing credit card processing fees. Discover solutions to enhance your payment efficiency and save on costs.

Amit Badvar

Vice President of Data Engineering & Operations

Fei Hou, Chief Data Scientist

Fei Hou

Chief Data Scientist

Fei Hou, Chief Data Scientist

Scott Stone

Head of Product

Sameer Govil

Sameer Govil

Strategic Advisor

Mike Passilla

Mike Passilla

Strategic Advisor

Passionate about

Exceeding Your Expectations

"My favorite thing about Optimized Payments is that they analyze our data and try to find opportunities for additional savings. They take the time to walk through the data with us and they are very responsive to our needs."
★★★★★
"My favorite thing about Optimized Payments is that they analyze our data and try to find opportunities for additional savings. They take the time to walk through the data with us and they are very responsive to our needs."
NPS Feedback #9
"Extremely versed in all aspects of interchange and were able to explain key focus areas to reduce interchange fees."
★★★★★
"Extremely versed in all aspects of interchange and were able to explain key focus areas to reduce interchange fees."
NPS Feedback #8
"Joey and Anand were extremely responsive and did a great job making difficult concepts understandable."
★★★★★
"Joey and Anand were extremely responsive and did a great job making difficult concepts understandable."
NPS Feedback #7
"The solutions that are provided are truly customized to the issues at hand. Optimized Payments provides specific solutions to unique set of problem, because they take the time to understand the issue and provide a solution that works."
★★★★★
"The solutions that are provided are truly customized to the issues at hand. Optimized Payments provides specific solutions to unique set of problem, because they take the time to understand the issue and provide a solution that works."
NPS Feedback #6
"Responsiveness of the Optimized Payments team. They were very thorough in their analysis and went the extra mile to ensure a successful engagement. They were also available to discuss issues even well after the engagement had concluded."
★★★★★
"Responsiveness of the Optimized Payments team. They were very thorough in their analysis and went the extra mile to ensure a successful engagement. They were also available to discuss issues even well after the engagement had concluded."
NPS Feedback #5
"Knowledgeable payment industry experts that are able to understand big picture issues and present a clear approach to improvement."
★★★★★
"Knowledgeable payment industry experts that are able to understand big picture issues and present a clear approach to improvement."
NPS Feedback #4
"Very timely in responding and accommodating to numerous design build requests."
★★★★★
"Very timely in responding and accommodating to numerous design build requests."
NPS Feedback #3
"Anand and team took the time to understand our business and did a thorough analysis of our account to find cost savings and efficiencies."
★★★★★
"Anand and team took the time to understand our business and did a thorough analysis of our account to find cost savings and efficiencies."
NPS Feedback #2
"Their depth of knowledge and experience. The genuine partnership approach and attention to specifics of our circumstance."
★★★★★
"Their depth of knowledge and experience. The genuine partnership approach and attention to specifics of our circumstance."
NPS Feedback #1
"We’ve been very happy with the Optimized Payments team. They are incredibly easy to work with and always willing to add more to their solution to help us as our business evolves."
Lead Accountant
Mid-Size Insurance Company
★★★★★
"We’ve been very happy with the Optimized Payments team. They are incredibly easy to work with and always willing to add more to their solution to help us as our business evolves."
Mid-Sized Insurance Company
Lead Accountant
Mid-Size Insurance Company

Company News

Enjoy greater customer retention, higher savings and payments peace-of-mind.