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EMV Industry News

In an ever-changing landscape, keep ahead of the curve with insights and industry news from Optimized Payments.

Latest News from EMV

Why Retailers Aren’t Rushing to Adopt EMV

This is a great article by Andrew Deichler at AFP that talks about merchant priorities for card security.  Many retailers are rightly favoring encryption and tokenization solutions and mobile payments acceptance ahead of implementing EMV.  Read the full article...

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Overview of EMV in the U.S.

What is EMV & why is it important? EMV is an acronym for Europay, MasterCard, and Visa, and represents the 1994 founders of the global standard for credit and debit payments based on chip card technology.  Today, Europay is owned by MasterCard and EMV standards...

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