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Debit Routing 101: How Merchants Can Save Money and Maximize Efficiency

For merchants, mastering debit routing is not just a matter of reducing expenses but also enhancing the efficiency of their payment operations.

As the payments industry continues to grow more complex, with multiple networks and regulatory requirements coming into play, merchants must be well-versed in how debit routing works and how to leverage it to their advantage.

This blog post will explore in-depth debit routing, its importance in your payments strategy, the key players involved, and its benefits. We will also explore practical tips for implementing effective debit routing strategies and provide insights into future trends.

Whether you’re a seasoned merchant or new to the field, this guide will equip you with the knowledge to navigate debit routing successfully.

What is Debit Routing?

Debit routing is the process of selecting the payment network through which a debit card transaction is routed and processed. When a customer pays with a debit card, you as the merchant can choose which debit network (e.g., Visa, Mastercard, STAR, NYCE, etc.) will handle the transaction.

Prior to the debit reform Before40-50% of debit cards were limited to one network, with 79% of Visa debit volume at top Visa banks having no competing network option. This forced merchants to endure high interchange fees with little recourse.

ACCORDING TO A J.P. MORGAN ANALYST REPORT, “ABOUT 50% OF VISA’S DEBIT CARDS [HAD] NO SECOND UNAFFILIATED NETWORK,” IN 2010.

SEE REPORT

Debit routing plays a crucial role in the broader payment processing ecosystem. It sits at the intersection of merchants, banks, payment processors, and debit networks. When a debit card transaction is initiated, the merchant’s payment processor must decide which debit network to route the transaction through. This decision is based on various factors, such as transaction fees, network availability, and speed and reliability of the networks.

By leveraging debit routing, merchants can potentially reduce their payment processing costs by selecting the most cost-effective debit network for each transaction. Additionally, debit routing promotes competition among debit networks, which can lead to better pricing, faster transaction times, and improved customer experiences.

Key Players in Debit Routing

Debit routing involves several key stakeholders, each playing a fundamental role in the process. These stakeholders include merchants, banks, payment processors, and debit networks.

Merchants: Merchants are businesses that accept debit card payments from customers. They are responsible for initiating the debit transaction and ensuring that the customer’s payment is processed correctly. Merchants have the option to choose which debit network they want to route the transaction through, based on factors such as cost, speed, and reliability.

Banks: Banks are the financial institutions that issue debit cards to their customers and maintain their accounts. They act as intermediaries between the merchants and the debit networks, authorizing and settling debit transactions. Banks also play a role in setting the fees and rules associated with debit card transactions.

Payment Processors: Payment processors are companies that facilitate the electronic transfer of funds between merchants, banks, and debit networks. They provide the technology and infrastructure necessary for debit transactions to be securely processed and settled. Payment processors work closely with merchants to enable debit routing and ensure compliance with relevant regulations.

Debit Networks: Debit networks are electronic payment networks that facilitate the transfer of funds between the merchant’s bank and the customer’s bank. Examples of major debit networks include Visa, Mastercard, Discover, and STAR. These networks establish rules, fees, and procedures for debit transactions, and compete with each other to be selected by merchants for routing debit payments.

In the debit routing process, merchants initiate the transaction by swiping or dipping the customer’s debit card. The payment processor then routes the transaction through the selected debit network, which communicates with the customer’s bank to authorize the payment. Once authorized, the funds are transferred from the customer’s account to the merchant’s account, with the debit network facilitating the exchange and collecting fees from the participating parties.

How Debit Routing Works

Debit routing is a process that occurs behind the scenes when a customer makes a purchase using their debit card. It involves several steps and multiple parties working together to ensure the transaction is processed securely and efficiently. Here’s a step-by-step breakdown of how debit routing works:

  1. Transaction Initiation: A customer initiates a debit card transaction at a merchant’s point of sale (POS) terminal or online checkout. The customer’s debit card information is captured, and the transaction details are sent to the merchant’s payment processor.
  2. Payment Processor: The payment processor receives the transaction details and determines the available debit networks that can handle the transaction. This decision is based on factors such as network availability, transaction fees, and merchant preferences.
  3. Debit Network Selection: The payment processor selects one or more debit networks to route the transaction through. This selection can be based on various factors, including cost, speed, and reliability. In some cases, the merchant may have pre-configured preferences for certain debit networks.
  4. Authorization Request: The payment processor sends an authorization request to the chosen debit network(s), which then forwards the request to the customer’s issuing bank.
  5. Issuing Bank Authorization: The issuing bank checks the customer’s account balance and available funds. If sufficient funds are available, the bank approves the transaction and sends an authorization code back through the debit network to the payment processor.
  6. Transaction Completion: The payment processor receives the authorization code and sends it back to the merchant’s POS terminal or online checkout system, indicating that the transaction has been approved.
  7. Settlement: At the end of the business day, the merchant’s transactions are batched and submitted for settlement. The debit networks facilitate the transfer of funds from the customer’s account to the merchant’s account, typically within one to two business days.

By understanding the debit routing process, merchants can make informed decisions about which debit networks to leverage, potentially reducing transaction costs and improving the overall customer experience.

Benefits of Debit Routing

Debit routing offers several significant benefits for merchants, payment processors, and consumers alike. One of the primary advantages is cost savings for merchants. By enabling merchants to route debit transactions through lower-cost debit networks, debit routing can help reduce the overall interchange fees and processing costs associated with these transactions. This cost reduction can directly impact a merchant’s bottom line, making their business more profitable.

Another key benefit of debit routing is increased competition among debit networks. When merchants can choose from multiple debit networks, it creates a more competitive environment. Debit networks are incentivized to offer lower fees and better services to attract merchants and issuers. This increased competition ultimately benefits merchants and consumers by driving down costs and improving the overall payment experience.

Debit routing also enhances transaction speed and efficiency. By allowing merchants to route transactions through the most optimal debit network based on factors such as network availability, reliability, and transaction speed, debit routing can help ensure that transactions are processed quickly and smoothly. This improved efficiency can lead to faster checkout times, reducing customer wait times and enhancing the overall shopping experience.

Lastly, debit routing can contribute to an improved customer experience. When transactions are processed more efficiently and at lower costs, merchants can potentially pass on those savings to consumers in the form of lower prices or better deals. Faster transaction processing times can reduce frustration and improve customer satisfaction, leading to increased loyalty and repeat business for merchants.

Factors Influencing Debit Routing Decisions

When it comes to debit routing, several factors influence the decisions made by merchants, banks, and payment processors. These factors determine which debit network is selected for a particular transaction.

Transaction Fees and Costs: One of the primary considerations in debit routing is the transaction fees and costs associated with different debit networks. Merchants and payment processors typically aim to minimize these costs by routing transactions through the most cost-effective network available. Networks with lower interchange fees and processing charges are often preferred, as they can result in significant cost savings, especially for businesses with high transaction volumes.

Network Availability and Acceptance: The availability and acceptance of debit networks by merchants, banks, and consumers are also critical factors. Some debit networks may have a more extensive reach and acceptance across various geographic regions, industries, or merchant types. Merchants and payment processors need to ensure that the debit network they choose is widely accepted by their customers and can facilitate seamless transactions.

Speed and Reliability of Networks: The speed and reliability of debit networks are essential considerations, particularly for merchants that prioritize fast and efficient transaction processing. Networks that offer faster authorization times, real-time settlement, and high uptime can enhance the overall customer experience and reduce the risk of transaction failures or delays.

Regulatory Requirements and Compliance: Debit routing decisions are also influenced by regulatory requirements and compliance obligations. In the United States, for example, the Durbin Amendment mandates that merchants can route debit card transactions over at least two unaffiliated debit networks. Merchants and payment processors must ensure that their debit routing practices comply with these regulations to avoid potential penalties or legal consequences.

Debit Routing and the Durbin Amendment

The Durbin Amendment, a provision within the Dodd-Frank Wall Street Reform and Consumer Protection Act, has had a significant impact on debit routing and the payment processing industry. Enacted in 2010, the amendment aimed to promote competition and transparency in the debit card market by regulating the fees charged by payment networks for debit transactions.

One of the key requirements of the Durbin Amendment is that banks and credit unions with assets over $10 billion must enable at least two unaffiliated debit networks for routing debit transactions. This provision gives merchants the ability to route debit transactions through the network of their choice, rather than being limited to the network specified by the issuing bank.

For merchants, the Durbin Amendment has created opportunities to reduce transaction costs by enabling them to route debit transactions through lower-cost networks. By having multiple debit network options, merchants can negotiate better rates and choose the most cost-effective routing option for each transaction.

To comply with the Durbin Amendment, merchants, and their payment processors must implement debit routing capabilities and establish relationships with multiple debit networks. This process involves configuring payment terminals and software to support multiple network options and developing routing strategies based on factors such as transaction fees, network availability, and transaction speed.

The Durbin Amendment has played a pivotal role in promoting debit routing options and empowering merchants to optimize their payment processing costs. By enabling choice and competition in the debit card market, the amendment has created a more level playing field and encouraged transparency in the payment industry.

Implementing Debit Routing for Your Business

Enabling debit routing with your payment processor is a straightforward process, but it requires careful planning and coordination. We recommend starting by contacting your existing payment processor and inquiring about their debit routing capabilities. Many major processors now offer debit routing solutions, allowing you to access multiple debit networks.

Once you’ve confirmed your processor’s debit routing support, you’ll need to select the debit networks you want to work with. This decision should be based on factors such as transaction fees, network availability, and acceptance rates among your customer base. Some popular debit networks include Visa, Mastercard, STAR, PULSE, and NYCE.

After selecting your preferred debit networks, your payment processor will guide you through the onboarding process. This typically involves configuring your payment gateway and point-of-sale (POS) systems to support debit routing. You may also need to update your merchant account settings and payment processing agreements.

Managing multiple debit networks requires careful monitoring and optimization. Regularly review your transaction data to identify which networks are providing the best rates and performance for your business. You may need to adjust your routing preferences or negotiate better rates with specific networks.

To maximize the benefits of debit routing and minimize costs, follow these best practices:

Implement Least-Cost Routing: Configure your system to automatically route transactions through the least expensive debit network available for each transaction. This can significantly reduce your overall processing costs.

Monitor Network Performance: Continuously evaluate the performance of each debit network you use, including transaction success rates, processing speeds, and customer satisfaction levels. Adjust your routing preferences accordingly.

Leverage Negotiation Power: As your transaction volumes grow across multiple debit networks, you’ll gain more negotiating power with each network. You can use this leverage to secure lower transaction fees and better terms.

Stay Compliant: Ensure that your debit routing practices comply with all relevant regulations, such as the Durbin Amendment and network-specific rules. Regularly review and update your compliance measures as regulations evolve.

Continuously Optimize: Debit routing is an ongoing process. Regularly review your routing strategies, network performance, and industry trends to identify opportunities for further optimization and cost savings.

By following these steps and best practices, you can effectively implement debit routing for your business, manage multiple debit networks efficiently, and optimize your routing strategies to minimize processing costs while delivering a seamless customer experience.

 

The Future of Debit Routing

We mentioned earlier that the Durbin Amendment fostered competition, and with competition comes innovation. PINless debit routing has been around for years, however recently, PINless debit has become more available through smaller card networks.

As technology evolves, we can expect to see even more advancements in debit routing. Here are a few trends and developments to watch for:

1. Enhanced Security Measures: As PINless debit transactions become more prevalent, security technologies such as tokenization and biometric verification are likely to become more sophisticated, ensuring that transactions remain secure while maintaining the convenience of PINless payments.

2. Increased Merchant Adoption: With the growing awareness of the cost benefits associated with PINless debit routing, more merchants are expected to adopt this payment method. This increased adoption will drive further competition among networks, potentially leading to lower fees and better service offerings for merchants.

3. Integration with Emerging Technologies: The integration of PINless debit routing with emerging technologies such as mobile wallets, contactless payments, and blockchain could offer new avenues for innovation. These technologies can enhance the speed, security, and convenience of transactions, providing added value for both merchants and consumers.

How Optimized Payments Can Help

At Optimized Payments, our team of consutlants have worked with some the biggest retailes and e-commerce merchants in the US with the largest processing of over 1 billion debit transactions per year, and we understand all the nuances that can impact card network incentive agreements. We have saved our clisnts sometimes tens of millions annually through:

Network Optimization: Optimized Payments’ Harmonize analytics platform has analyzed tens of billions of debit transaction records from over 700 clients. Harmonize can analyze a client’s specific debit transaction data and recommend specific routing strategies and potential for negotiating network incentives.

Validating Current Routing Logic: Whether built internally or using a solution from a gateway or acquirer, routing logic should be regularly reviewed and validated to ensure it is achieving desired results. The payments ecosystem is dynamic, and changes occur at a fast pace and no routing solution is perfect 100% of the time even from the largest acquirers. Optimized Payments found an issue with one acquirer’s logic that cost the merchant an incremental $1.2M over two months. The merchant was able to get the logic updated and obtain a refund for the overcharges.

Data Analytics and Insights: By analyzing transaction data, we help businesses identify trends, patterns, and opportunities for optimization. Optimized Payments platforms can generate detailed reports and dashboards that provide visibility into transaction volumes, costs, and savings achieved through LCR, empowering businesses to make data-driven decisions and continuously refine their routing strategies. Harmonize can also run various ‘what if’ routing simulations with different assumptions to understand which routing strategy will yield the greatest value.

Consulting and Technical Support: Optimized Payments can help merchants implement an optimal LCR (least cost debit routing) strategy, including assistance with build vs. buy, benchmarking/negotiating LCR pricing if buying an acquirer/gateway solution, negotiating network incentives, and creating reporting/analytics to track performance of LCR.

 

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