Paul Larsen is a payments expert helping subscription companies maximize customer lifetime value. He has more than 30 years in the CNP, eCommerce and Recurring industries. Paul founded PLC in 2004 to be the premier solution provider in the subscription economy. He and his team have facilitated payments optimization for more than 600 recurring-billing companies.
Prior to launching and growing PLC, Paul held influential positions at Synapse Group, Inc., one of the world’s largest magazine subscription companies. Paul is also a past Chair of both the Direct Response Forum (now PaymentsEd) and the Payment Processors Association and presents regularly at conferences such as The Subscription Show.